Like your title, your description should be precise and descriptive. Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of SEO Anomaly an image.
Use high-quality and compressed images
With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms. Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site.
Chapter 1: On-Page SEO Basics + Template
This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs. Google continues to iterate on this process of demoting low-quality content and promoting high-quality content today. Integrate keywords naturally without compromising the readability of the text.
Proven Marketing Strategies
- They can significantly improve your keyword, competitor, trends, and audience research processes.
- For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword.
- Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services.
- If you want to dive deeper into keyword research, you can check out this video.
Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic. You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.
Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist.
