Duplicate content confuses search engines about which version to prioritize, which can negatively impact your search engine ranking factors. Google’s algorithms prefer unique, valuable content that adds something new to the conversation. If you inadvertently create duplicate content (for instance, through similar product pages), using canonical tags can help resolve this issue and improve your SEO ranking factors.
Creating Valuable, Engaging Content
- It focuses on content quality, keyword placement, meta tags, URL structure, and internal linking.
- In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies.
- Today, we will discuss two key aspects of keyword optimization—keyword placement and keyword density.
In essence, while distance is a factor, your strategic planning can ensure that you still stay in sight and in mind for your local audience. It’s all about playing to the strengths of your location and aligning your local SEO strategy with Google’s local search ranking factors. Google considers the distance between the searcher and your business when determining local search rankings. While you can’t change your physical location, you can focus on targeting keywords that include your city or neighborhood to improve local rankings.
8 File Size, Compression and Image Format
A professional website design company can help you incorporate these features into your website and keep it updated with the latest trends. With over 60% of global online traffic coming from mobile devices, Google now predominantly uses mobile-first indexing. This means the mobile version of your site is the primary basis for how your content is ranked and indexed. If your website isn’t mobile-friendly, you’re missing out on a significant opportunity to rank higher and engage users. Note – while product schema is an important optimization for this ranking factor, we’ve categorized it under a separate ranking factor, structured data.
How to use this guide on how search engines work
Google’s algorithm evaluates over 210 known ranking factors to determine where a webpage appears in the SERPs. These Google ranking factors include content, page speed, mobile compatibility, and backlink relevance to the search query. Optimizing your website according to these SEO ranking factors increases the likelihood of ranking on the first page, leading to greater visibility, traffic, and conversions.
Sites with plenty of HTML errors can SEO Anomaly signal sloppy coding and a low-quality site. Make sure your website doesn’t have any HTML errors in Google Webmaster Tools that may affect your rankings. While this will not boost your traffic or rankings too much, it’s best to follow SEO best practices. However, if your website is losing a lot of backlinks, this can have a negative effect on your rankings. If you are buying or selling dofollow backlinks, Google will consider you as participating in a link scheme, and they will penalize you for manipulating rankings.
Some of the most common include excessive ads that interfere with organic content and interstitials that make it difficult for visitors to navigate the site. To check a query for local intent, Google it and check the results. If that isn’t the case for your services, it’s not a local SEO opportunity. This is probably the case whichever city we’re in, so it’s an excellent way to prioritize keywords. You can do this with a keyword research tool like Ahrefs’ Keywords Explorer. For that reason, checking the relative popularity of keywords at the national level tends to be more productive.