And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon. Research by Dr. Ellen Langer of Harvard University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them. In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G. And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff. And now that your content is optimized for shares, you want to make sure your page’s on-page SEO is good to go. Well, you could re-create that dead resource on your site and replace the dead link in Wikipedia with a link to your site.
Learn why your business needs SEO and how to hire the right expert for the job. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. Identify gaps, outdated information, or underperforming pieces that need improvement. Use this analysis to inform your future content creation and optimization efforts.
It’s about making a lasting impression and building relationships with your prospects and customers. In addition to the number of relevant connections, endorsements for skills and written recommendations highlight your authority and improve your reputation. While it isn’t technically SEO, it still has a positive influence on your search ranking. Digital marketers optimize LinkedIn pages for the same reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks.
Optimize for Page Experience
By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure. This can make your website look spammy to search engines and users. Because we’re SEO fans (true fanatics, yeah? 😅), we’ve kept it as our North Star since our early days of publishing. You’ll find below how much our organic traffic has evolved and grown. And by organic, we mean only traffic generated from search engines (excluding social media, paid advertising, etc.).
Other Tools I Use in Our SEO Workflow
You can answer this question by examining the SERPs and your competition. You can also think through your reader’s thought process and their search intent. Collectively, these are called E-E-A-T, and they’re part of Google’s Search Quality Rater guidelines. Google wants to know that SEO Anomaly you’re qualified to deliver information to searchers. And if you’re selling a product, it wants to know that you’re legitimate.
- And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank.
- On-page SEO is where you optimize the content on your page to rank higher on search engines.
- And they also follow a similar play to The Cut in that they don’t just focus on SEO.
- SEO or search engine optimization has to do with you making adjustments to your website and online content to better rank in search engines.
If you’re serious about your digital performance, you’ve found the right partner. We’ll help you meet your marketing objectives and help your business achieve the growth you’ve always wanted. The biggest takeaway is simply that shares, social signals, and more traffic most likely influence your rankings, one way or another.